Logos are an essential part of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes it’s single most visible indication within the target market. For this reason, a well-designed logo is an valuable part of any company’s overall marketing strategy. Corporate logos are created to be the “face”...
Why It’s Important to Set a Marketing Budget Setting a marketing budget for the new year should always be a part of your annual planning. Too often we meet with new clients who want to hire a Jersey Shore marketing agency without a predetermined marketing budget. Sometimes this is because they have little money set...
Have you ever seen the same stock photos appear in random places? After awhile, marketers can feel like they know certain stock photography models because they’ve seen them in so many different places. Websites, billboards, or sell sheets can all feature the same pictures. The redundancy of these photos can sometimes take away the impact...
As the most powerful blogging and website content management system (or CMS) in existence today, WordPress has become an unfortunate target for ongoing security exploits ever since it launched in 2003. With its user base steadily growing and its leading position as the world’s most popular CMS, it’s a safe to say the attacks on...
A website today is as essential as the name of your business, your phone number, or your retail store front. Every business needs one. Seventy-five percent of consumers look online first for local business information, yet research has indicated that about only 50 percent of small businesses in the U.S. actually have websites. To set...
If everything takes place online these days, especially if you’re an online business, should you still use printed marketing materials such as brochures as part of your marketing strategy? The short answer is, “Yes.” Marketing is never about just one medium. It’s always a mistake to focus on just one aspect of marketing and to...
Fonts, Fonts, Fonts, Fonts Typography is an immensely important factor in web and graphic design, and one of the things designers admire most. Some love the clean and crisp lines of sans-serif typefaces while others are passionate about the sophisticated and stylish curves of serif fonts.
